For the sake of Creation.
We started Howard & Lloyd out of necessity. We needed an outlet that was entirely our own, so we chose a medium that we already loved. What’s most important to us is trying to build a community that allows us to create whatever we want while maintaining core principles. Our principles are based around using primarily domestic manufacturing, and always focusing on providing quality garments. We know we have a long way to go, but having principles of trying to do better from the get go to us, is important.
Our consistent, albeit loose, aesthetic pulls from traditional streetwear, early sportswear, and classic menswear. In the end we’re really just making pieces that last, in a manner that celebrates anyone that’s giving chase to what they’re passionate about. Our chase just happens to be the pursuit of quality.