Howard & Lloyd X First and First Boardshop

We spent the afternoon with First and First boardshop in Warman ahead of releasing our first collab this spring. Luckily we had King Royal Visuals there to capture the whole thing and give you a look at what’s coming real soon.

Small shops like First and First are where we fell in love with skateboarding as kids, and long before we ever dreamed of creating our own clothing brand you could have found us sketching out haphazard board designs between classes. We might not pick up our boards as often as we did then, but we still owe a tonne to skateboarding for introducing us to streetwear culture and the simple idea that we could create something entirely our own just by doing it. It’s been a trip to work so closely with First and First to develop our first collab board and we’re proud to say that like everything we make, we manufactured them right here in Canada.